Stuart’s story


Stuart gave it all up in the city to audition for the Team GB Snowboard Cross squad. After making it through at the grand old age of 37 he decided to up sticks and leave the rat race of Paddington and move over to the training camp in the Austrain in Alps in preparation for the 2017 Peongyang Winter Olympics.

He wanted to create an online presence that matched his unorthodox style, so we decided to mix elements of fashion promo with a homage to classic Samurai cinema. The campaign raised Stuart’s profile as a force to be reckoned with.