Ed’s story

S T O R Y

Ex-Royal Navy engineer Ed Macintyre wanted to raise awareness for young veteran’s suffering from PTSD and other psychological conditions. He decided to team up with charity CALM to create this campaign on their social media platforms showcasing his gruelling training schedule for his fundraising attempt at the Fort William marathon.

We blended poetic narrative with an epic cinematic style to bring alive the imposing Scottish Highlands and highlight the positive impact running and exercise can have on a person’s mental health.